While we don't suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. These social media "holidays" are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet. But odds are, you probably don't acknowledge these days until you see your favorite brand posting about it. There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.
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